Data visualization professionals often focus on numbers, helping to tell the story of what, when, where, and how much. But more often than not organizations first need to better understand the why and how (this is known as qualitative data).
Before there is a need to communicate key insights, there is always a need to communicate first about what insights will matter most to the people involved, and therefore what data to plan, collect, analyze, and present.
Graphic recording is a method for using visuals to support communication and understanding during real-time dialogue. Hand-drawn illustrations allow teams to simultaneously collect, analyze, and report qualitative data about people and groups.
There are several reasons why graphic recording is hands-down the best method for visualizing qualitative data...Read More