Many of us are well trained in using writing to develop and convey our insights, but only some of us learn how visuals can help us organize and communicate our ideas.
It’s well worth learning what you can, because visuals have the unique ability to help us:
- Develop ideas and understand experiences that language can not yet describe
- Gather and analyze complex and/or abstract ideas in simple, immediate ways
- Communicate across language, knowledge, ideological, and other barriers
- Impact decision-making, which largely happens in our pre-lingual, pre-rational brains
The best visuals balance the use of thoughtful images and words, and the best writing balances thorough explanation and visualization. Writers that use visuals to describe their ideas help their readers better understand the frameworks of thinking that inform what the writer is seeking to convey, and they make it easier for readers to share those ideas with others.
The most effective way to incorporate visuals into your writings is to start using them at the beginning of your writing process. Here are some tips for using visuals throughout your process to help both you and your readers better understand your writing:
- Photos and videos are great for documenting people, places, and things that inspire you. In fact, if you’re not sure what does inspire you, you might take a look at the photos you’ve recently taken.
- Simple drawings, for example of maps or flowcharts, and/or collages can help you play with ideas. See if you can suspend judgement about whether your creations look like you want them to and instead focus on having fun and seeing what arises.
- Drawings generated from group conversations, also known as graphic recordings, are great for capturing and reflecting on not just your own ideas but the ideas of your colleagues or counterparts. Since thinking itself is largely a social activity, this type of visual can be incredibly clarifying and empowering.
Organizing and Focusing
- A great way to begin synthesizing ideas is to write them on sticky notes and experiment arranging them on a desk or wall surface.
- Diagrams are great for organizing ideas. Some worth considering using are mind maps, brace maps, circle maps, Venn diagrams, 2×2 matrices and feedback loops.
- When you are ready to start focusing and begin writing, you can create timelines, Gantt charts, and/or PERT charts to plan your production process in a way that can also hold you accountable.
Sharing, Publishing and Presenting
- Graphics are excellent for supporting ideas in proposals, articles, reports, and books. Unlike your writing, which may be incredibly thorough, graphics need to be as simple as possible to be understood very quickly. Plan to take as much or even more time developing these as you do your writing.
- Don’t forget to also use these graphics to share ideas more widely, for example on social media or websites and in emails or presentation slides. Be sure to ask others what your visuals mean to them so you can revise them just as you would your writing.
- Photos and videos are great ways to personalize your work and make it more approachable for wider audiences. For example, you can take photos or videos of yourself conducting research, making it through pivotal benchmarks in your writing process, and getting published to share your process and build a following online.
Check out these related articles:
- Tips for sharing research visually
- How to use visuals for analysis and discovery
- Graphic recording: How to get started
- "Hiding" in your communications: When it's harmful
- "Hiding" in your communications: When it's helpful
- The power - and responsibility - of expertise
- Using storytelling to advance your organization's mission